C Space Keynote | Brand Loyalty in the Age of Always On

A conversation with industry leaders on why creating brands and products that people love is a key driver for business success.

Featuring: Evan Spiegel, Snap Inc.; Michael Kassan, MediaLink; Julia Boorstin, CNBC

Followed by a panel of marketing leaders including: Allegra Krishnan, McDonald’s; Dara Treseder, Autodesk; Lynn Teo, Northwestern Mutual & Michael Kassan, MediaLink

Date: Tuesday, January 9, 2024

Time: 11:00 – 11:50 AM

Location: Mariposa Ballroom at the Aria

What Are the Odds? Fighting Consumer Security in Today’s Digital Age

One in four Americans fell victim to online crime last year—and the relentless onslaught from hackers doesn’t appear to be slowing down. There’s no denying that technology has enabled incredible progress and connectivity in consumers’ digital lives—but with that comes countless vulnerabilities consumers need to be aware of. In this session, we’ll discuss the increase in cybersecurity concerns, what’s at risk for consumers, and how they can fight back by leveraging intelligent safety technologies.

Featuring: Robert Downey Jr.; Jeffrey Katzenberg, WndrCo; Hari Ravichandran, Aura

Date: Tuesday, January 9, 2024

Time: 3:00 – 3:30 PM

Location: Joshua 9 at the Aria

Streaming Wars: The Current & Future State of the Industry

Streaming is on fire and marketers are working hard to stay ahead of trends in viewership. How can smart marketers engage consumers, now and in the future?

Featuring: Julie Clark, TransUnion; Michael Guth, Spectrum Reach; Luke Kigel, Kimberly-Clark; Dan Rosenfeld, DIRECTV Advertising; Kristina Shepard, Roku & Kimberly Brown Oredugba, MediaLink

Date: Tuesday, January 9, 2024

Time: 3:30 – 3:55 PM

Location: Joshua 9 at the Aria

The Future Consumer Drives Tomorrow’s Brands

The future consumer is changing the game for brands. Explore how marketers can reach consumers by creating authentic and engaging experiences underpinned by technology.

Featuring: Alicia Tillman, Delta Air Lines; Han Wen, L'Oreal USA & Michael Kassan, MediaLink

Date: Tuesday, January 9, 2024

Time: 3:55 – 4:15 PM

Location: Joshua 9 at the Aria

Delivering CPG Innovation through Technology

The way people shop is evolving and expectations for a seamless experience have never been greater. Discuss the latest in CPG innovation and technology that will revolutionize the way people access their favorite products—and discover new ones along the way.

Featuring: Diana Haussling, Colgate-Palmolive; Chris Rogers, Instacart & Andrea Kerr Redniss, MediaLink

Date: Tuesday, January 9, 2024

Time: 4:15 – 4:35 PM

Location: Joshua 9 at the Aria

Creators & Collabs for Brands

Brands are embracing creators to deepen connections, enhance authenticity and extend influence. Hear why co-creation is the future of marketing.

Featuring: Scott Baker, Porsche Cars North America; Adam Bauer, FaZe Clan; Lauren Benedict, Spotter; Sarah Iooss, Twitch; Vince Lim, Barbarian & Damon Lau, UTA

Date: Tuesday, January 9, 2024

Time: 4:35 – 5:00 PM

Location: Joshua 9 at the Aria

AI: A Technological Tipping Point

AI is on a course to change everything. Join for a discussion on what marketers aren’t thinking about when it comes to AI…but should be.

Featuring: Sheri Bachstein, The Weather Company; Eric Hall, Adobe; Marni Schapiro, Block; Gayle Troberman, iHeartMedia; Mark Wagman, MediaLink & David Cohen, IAB

Date: Wednesday, January 10, 2024

Time: 10:00 – 10:25 AM

Location: Joshua 9 at the Aria

Navigating Retail Media’s Meteoric Expansion

The retail media revolution has reached fever pitch. How can brands navigate this $128B ecosystem that’s increasingly rife with opportunity?

Featuring: Kristi Argyilan, Albertsons Media Collective; Mike Brunick, Yahoo; Tom Butta, Airship; Amie Owen, UM (IPG) & Donna Sharp, MediaLink

Date: Wednesday, January 10, 2024

Time: 10:25 – 10:50 AM

Location: Joshua 9 at the Aria

2024: The Year Marketing Will Change Forever

2024 will be an inflection point marked by the acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this new paradigm.

Featuring: Kristen O’Hara, Google; Vinny Rinaldi, The Hershey Company & Michael Kassan, MediaLink

Date: Wednesday, January 10, 2024

Time: 10:50 – 11:10 AM

Location: Joshua 9 at the Aria

New, Next, Now: Innovation in Immersive Experiences

Immersive technology offers new possibilities for entertainment, shopping, travel and more. Dive into its future impact on how consumers interact with brands.

Featuring: Walter Geer, VML; Jimmy Knowles, Canva; Dan Reed, Meta; Nickole Tara, Cirque du Soleil & Lena Petersen, MediaLink

Date: Wednesday, January 10, 2024

Time: 11:10 – 11:35 AM

Location: Joshua 9 at the Aria

Welcome to the Age of Infinite

In this era of perpetual disruption, the pace of invention is breathless. Learn how leaders can accelerate innovation with workforces that remain largely dispersed.

Featuring: May Habib, Writer; Jill Kelly, EssenceMediacom; Jean-Rene Zetrenne, UTA & Nabil Bukhari, Extreme Networks

Date: Wednesday, January 10, 2024

Time: 11:35 – 12:00 PM

Location: Joshua 9 at the Aria