MediaLink at CES 2025
MediaLink CES 2025
MediaLink CES 2025

Marketing Reinvented

CES 2025

MediaLink will be back in the C Space for official CES programming featuring industry giants and top talent exploring the most pressing issues facing marketing, media and entertainment and how emerging technology is changing the future of those industries. Stay tuned for speaker updates in the coming days.

Tuesday, January 7 from 1:00—5:00PM
Joshua 9 at the Aria

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1:00—1:30PM

2025: The Year Marketing Will Change Forever

2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.
  • Molly Battin, CMO, The Home Depot
  • Gülen Bengi, CMO, Mars
  • Allison Stransky, CMO, Samsung Electronics America
  • Moderator: Donna Sharp, Managing Director, MediaLink & Partner, UTA

1:30—2:00PM

The New Face of Shopping: Future of Commerce Media

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.
  • Luke Kigel, VP Digital Marketing & Media, Kimberly-Clark North America
  • Harvey Ma, Vice President and General Manager, Member Access Platform, Sam’s Club MAP
  • Marni Schapiro, Head of Global Advertising, Block
  • Sherry Smith, Executive Managing Director, Americas, Criteo
  • Lisa Valentino, President, Best Buy Ads
  • Moderator: Devrie DeMarco, Managing Director, MediaLink & Partner, UTA

2:00—2:30 PM

Beyond the Buzzword: The Rise of Consumer Experiences

Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.
  • David Anderson, Partner, Co-Head, Entertainment & Culture Marketing, UTA
  • Anne Belliveau, Chief Customer Experience Officer, Cirque du Soleil
  • Michael Komasinski, CEO, Americas, dentsu Americas
  • Christine Maguire, Vice President, Tripadvisor
  • Mark Weinstein, CMO, Hilton
  • Moderator: Will Lee, CEO, ADWEEK

2:30—3:00 PM

From Gen Alpha to Z: How the Next Gen Is Prompting a Marketing Revolution

The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.
  • Kamal Bhandal, VP, Global Brand, Consumer and Americas Marketing, Invisalign
  • Alex Frias, EVP Marketing, Steve Madden
  • Rob Gaige, Global Head of Insights, Reddit
  • Alexandra Kennedy, EVP Commercial Strategy, My Code
  • Dani Mariano, President, Razorfish
  • Sharon Mussalli, CEO, NowThis
  • Moderator: Shaina Zafar, Next Gen Executive, UTA

3:00—3:30 PM

Culture as the Main Character: The Impact of Live on the Streaming Landscape

As audiences continue to fragment, 2024 saw cultural moments—Olympics, US election, women’s sports—ignite global conversations. How does it impact marketers’ streaming strategies?
  • Jenny Burke, Director, Global Video Strategy and Go To Market, Amazon Ads
  • Karen Kovacs, President, Advertising & Partnerships, NBCUniversal 
  • Matt Sweeney, Chief Investment Officer, GroupM US
  • Gayle Troberman, Senior Advisor, iHeartMedia
  • Moderator: Christopher Vollmer, Managing Director, MediaLink & Partner, UTA

3:30—4:00 PM

The Creator-verse: Are Marketers Just Living in It?

Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?
  • Drew Panayiotou, CMO, Keurig Dr Pepper
  • John Solomon, CMO, Therabody
  • Moderator: Andrea Kerr Redniss, Managing Director, MediaLink & Partner, UTA

4:00—4:30 PM

Beyond AI's Marketing Hype Cycle

AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.
  • Aaron Andalman, Co-Founder & Chief Science Officer, Cognitiv
  • Tyler Kelly, President, Basis
  • Diego Lomanto, CMO, Writer
  • Erin Nocito, Head of Media, Amgen
  • Randi Stipes, CMO, The Weather Company
  • Mark Wagman, Managing Director, MediaLink & Partner, UTA
  • Moderator: David Cohen, CEO, IAB
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We’ll be announcing speaker updates and MediaLink CES happenings in the coming days. Make sure you fill out the form below to stay in-the-know.

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