The Marketer's Forecast

Emerging technologies, rapidly evolving consumer behaviors, and a challenging socio-economic context have created an environment for disruption.

The landscape is changing. But are marketers ready?

MediaLink’s new global study of 400+ marketing leaders, “The Marketer’s Forecast 2024” (TMF24), deep dives into the pain points and opportunities facing today’s marketing leaders. It aims to inform how marketing leaders can set their sails, catch the wind, and spark transformational growth with a focus on five critical topics:

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The Marketer’s Forecast 2024 is based on a quantitative study conducted by UTA IQ with Qualtrics and using proprietary UTA and MediaLink contacts and CINT panels between July and August 2023. It comprised over 400 surveys among senior and executive marketing leaders in North America, Europe, and Asia.

About Us

MediaLink is the media and marketing industry's most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients. The firm provides counsel for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent advisory, and entertainment, sports and culture marketing. MediaLink employs 200 professionals in New York, Los Angeles, Chicago and London. MediaLink is a UTA company.


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