The Marketer’s Forecast 2024 is based on a quantitative study conducted by UTA IQ with Qualtrics and using proprietary UTA and MediaLink contacts and CINT panels between July and August 2023. It comprised over 400 surveys among senior and executive marketing leaders in North America, Europe, and Asia.
MediaLink is the media and marketing industry's most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients. The firm provides counsel for navigating change in the core areas of marketing transformation, data and technology solutions, growth strategy, private equity advisory, executive search and talent advisory, and entertainment, sports and culture marketing. Founded in 2003 by Michael E. Kassan, MediaLink employs 200 professionals in New York, Los Angeles, Chicago and London. MediaLink is a UTA company. www.medialink.com